In today's buyers market, how can you get more for your home? There are ways. There is some risk involved. If I were to list my home in today's market, how would I do it? I would list it at $100,000 below market value.
Why would I do this? I would do it because it creates urgency in a market where buyers are dragging their feet. How do you think the energy would change if there were 4-5 REALTORS through your home a day with clients? When buyers visit a home and there is a lot of activity, it creates urgency to put in an offer. It also creates competition to come in higher than list price. When you have 3 or 4 offers, do you think you have the ability to drive the price up? I think so!
What is the benefit of underpricing? If you price your home even a smidgin above the market value it does just the opposite of netting you more money. No one looks at your home. There are no offers. Buyers want to wait until it comes down and then they might check it out, you lose time and you lose money. The buyers are in control in today's market. Sellers made their money a few years ago and there was no mercy then just as there is no mercy now with buyers.
If you want to use this strategy to sell your home, you are a motivated seller. You see, we are not in the business of listing homes...we are in the business of selling homes. Depending on the condition of your home, this strategy puts YOU, the seller in control and takes back your power. There is no right or wrong when it comes to pricing your home....of course, you do want to sell it and for more money, right? If you do....this strategy will work. If it doesn't, don't sell it! You are not obligated to sell your home, ever.
Get your FREE listing DVD - Pricing Your Home to Sell - www.solddvd.com
-Michelle
480-626-0312